Programmatic utilizesProgrammatic utilizes behavioral intent when targeting online users. In essence these are users who are actively looking for your products and or services. It works in 4 major areas, all of which will be incorporated into your campaign.
Everyone wants to be at the top of google searches for their keywords, but it is a simple fact of life that this is not a reality for most. With the number of results for most products and services being in the hundreds of thousands, if not millions how can you stand out? Of course Google AdWords (SEM) is one prime way of doing this, and we are happy to help you, but another way is through programmatic and the search element.
As users perform searches across the web, we collect the associated data. Based on search keywords, we show your ad to those who have performed searches relevant to your brand – no matter where they are on the web.
It does not matter if the user has never heard of your company, if they have the intent and are searching for products and services that you offer. We can reach them.
All 4 of the above components make up programmatic, and whilst the above may seem scary it is a fact of modern digital business, and we can cater for people with most budgets. In this digital age you have the choice of either being the person with the bell, or the owner wishing they had a way to stop you from taking their market share.
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